What relationship do you have with your phone? I’m pretty sure it is a close one. It’s probably the first thing you check when you open your eyes in the morning, and the last thing you face when you drift off to sleep.
Whenever one is leaving home, they might forget their bags, wallets. Some even house keys. But never their phones!
Mobile phones are not how they are used to be in the past, you can even regard them as mini computers in your pockets. With functions one might say that they “can’t get thru the day without”.
EVOLUTION OF MOBILE PHONE
Evolving from being a bulky portable telephone with buttons which sole purpose was to make telephone calls, to a slim touch-screen device that aids us in almost every aspect of our daily lives.
Some might say that the biggest advantage of modern-day mobile phone is the social networking capabilities and personality extensions on social media platforms. However, I personally find the ability of acquiring information about almost anything within seconds is the most important function of a mobile phone.
Having the world’s knowledge in our palms helps us make better decisions in our everyday activities. A good example from my personal experience would be information search on purchase decisions.
MOBILE MARKETING
With the increased usage of Mobile phones, also known as the “Fourth Screen”, Consumers has started moving from TV ads and Billboard Banners, to Online promotions and product reviews. Marketers now relies on digital marketing efforts to further extend their reach to consumers. Efforts like building Brand communities thru social networking & Location-Time based promotional push.
The Mobile app; Eatigo is a personal favourite that i rely on when I am looking for Location-Time based promotional deals
Eatigo offers various promotional discounts during the day at different hours, with the restaurants near you. A good example of a successful Location-Time based promotional app.
Let’s take a look at some interesting marketing campaigns
Mobile Marketing has came a long way in a short amount of time. While consumers and markets alike are slowly migrating from traditional marketing, it is almost certain that Digital era has begun.
LOOKING FOR INSPIRATION
Some questions to the residents of the Digital world; How long does it take for you to realize that your phone is not on you? What are the top 3 Mobile Apps that you ABSOLUTELY CANNOT LIVE WITHOUT? Let me know in the comments, and share your thoughts on how fast the world is digitizing everything else!
Cedric's Binary Brain 