Do you even click on Page 2 when you do a search on Google? I don’t think sooo
They say the best place to bury a body, is the 2nd page of a google search. It is shown that 75% of search engine users clicks on only the top 5 results that pops up.
But does that really mean that the top 5 results are the best that you can choose from?
What you see from Search Engines
“Can you google where is the cheapest beer in town?” I’m sure that there will be abundance of results that consumers can benefit from, knowing where to get cheap beers.
But is the top result that appear really be the CHEAPEST? The place that you’re gonna visit is most probably not the cheapest you can find, but the one that did better search engine marketing!
In both Desktop and in Mobile, Google has over 80% market share in search engines. The word ‘Google’ has almost essentially replaced “internet search”.
IS SEO REALLY DEAD?
The answer is a resounding NO. As consumers depend on search engines for information.
If your website or store is not “Searchable”, it’s internet presence is close to none. Sadly but true as digital technology has made consumers “lazy”, in a sense of digging deep into dark areas “Page 2”.
2 types of Search Engine Marketing
Search Engine Optimization
Improving the position of the website by listing relevant keywords or phrases to the words used in the search. Best part of it is ITS FREE and you don’t have to pay Search Engines for it.
However in the past, some websites uses keyword stuffing, which means that they just kept on repeating the keywords over and over to improve search position. It is called the Black Hat Method.
Now you have to ensure that your keyword is not abnormally repeated, and your website must be of quality CONTENT or you will be rejected by Search Engines like GOOGLE!
Pay-Per-Click
A paid ad that shows up on the top of the search page for selected keywords that is only charged when someone clicks on the Ad and goes to the web page.
This approach also generates Data that you can measure performance with google analytics. However it can be rather pricey if you chose to bid for generic keywords in a certain industry.
As Marketers, we must acknowledge the importance of Search Engine Marketing. Its either you do it for a fair chance, or don’t do it and lose the race.
Question!
Do you think SEM is neccesary? and how often you “google” something before making a purchase? Let me know in the comments below!
Cedric's Binary Brain 